Build it (For Them) and They Will Come. Presented by Veronica Boutelle & Gina Phairas

CEUs: PPAB 1, CCPDT 1, IAABC 1, KPA 1

This talk is about getting clients and students. But not just any clients and students. It’s about the joy of working with clients and students you love– the ones who are the perfect fit for you, the ones who light you up and give you energy instead of draining it. The ones who respect your expertise and your policies, who follow your instructions, who are actively willing to invest the time and energy and money necessary to reach their training goals, even if those investments are a stretch.

In this talk dogbiz coaches Gina Phairas and Veronica Boutelle share the 4 keys to drawing those perfect-fit clients to your door. Don’t worry if marketing isn’t your thing, because this isn’t your typical marketing talk. Getting more of your perfect clients isn’t as simple as that.

Let’s talk about building your business for your perfect clients. And let’s talk about building a business that’s perfect for you, too– one that allows you to fully enjoy your life as a R+ dog trainer.

About Your Presenters

Veronica Boutelle

Veronica Boutelle is the founder of business consultancy dog*tec, and has been helping dog trainers help dogs since 2003. She is also a published author and writes on business topics for many dog training industry journals, as well as being a sought-after speaker. As former director of behavior and training at the San Francisco SPCA and a dog training business owner before that, Boutelle understands what it means to be a dog trainer and the need to balance all that that entails with a rich, non-work life. Her background as a trainer, her business expertise and her work as an educator have put her in a unique position to help professional dog trainers learn to become as skilled in business as they are in training.

Gina Phairas

Gina Phairas BSc Comms CTC is co-founder of dogbiz, the dog training industry’s leading business support company, and a former instructor at the San Francisco SPCA Academy for Dog Trainers. Gina oversees the dogbiz University program, developing business courses and co-leading dogbiz’s THRIVE! program to help R+ trainers succeed in their dream businesses.