SEO: What It Is, What It's Not, and Why You Need It! Presented by Mychelle Garrigan

CEUs: PPAB 1.5, CCPDT 1.5, IAABC 1.5, KPA 1.5

If you're struggling to get visitors to come to your website to learn about your services, or they're coming but not booking, learning more about SEO is definitely for you! Search Engine Optimization (SEO) is the art and science of getting your website and Google Business Profile to be better found by search engines such as Google, Bing and more. This webinar will go over what SEO is, common misconceptions about how it works, and how you can implement SEO on your own to your site, as well as how to find and hire a professional for more advanced services.

Learning objectives:

• Learn what SEO is and how it's implemented on a website.
• Learn about importance of fixing technical issues on a website.
• Learn about importance of keyword research and implementation on a website.
• Learn about importance and use of a Google Business Profile for local search.
• Learn how to do some SEO on your own as well as how to find a professional to work with for more advanced strategies.

About Your Presenter    

Mychelle Garrigan

Mychelle Garrigan runs Firelink Digital Marketing, which serves small- to medium-size businesses and nonprofits, with a special niche for pet care professionals, which she serves through Pet Pro Marketing, a division of her company. She provides a full range of online business services include website design, SEO, Google My Business setup and management, website audits, copywriting and strategy development for content marketing and social media marketing. She also has specialties in helping individuals develop online courses and events and web accessibility, and runs an online course platform for pet care professionals at Hippocampus Online. She studied web design, internet technology and programming at the University of Nevada, Las Vegas and the Iron Yard Front End Engineering program.

Mychelle's professional background includes over 20 years working in administration, development, and marketing/communications positions in the nonprofit world. She has a master’s (social work with a concentration on community administration, planning and programs) from the University of California, Los Angeles. In addition to her digital marketing and web design experience, she has worked as both a professional editor and writer, and has written for several websites on dog and cat behavior and training, and small animal, bird, and reptile care. She has worked as both a volunteer and staff person in shelters and rescues across the US and previously worked in administration for the Association of Professional Dog Trainers, the International Association of Animal Behavior Consultants (IAABC), and the United States Dog Agility Association. She is also certified dog behavior consultant via IAABC.

She currently serves on the board of directors of SiouxperCon. Mychelle lives with her dogs Kaylee and Jack, two bearded dragons, a ball python, chickens, and several fish in Sioux Falls, South Dakota