PDQ 4P's of Marketing. Presented by Dr. Robert King

CEUs: PPAB 1, IAABC 1, KPA 1

If marketing can be broken down into its most basic components, it is the 4Ps. This session will focus on a PDQ (Pretty Darn Quick) look at the main components of the 4Ps to start thinking of marketing for your business. This will be an introduction to marketing, focusing on product mix, target markets, advertising basics, and price setting in a macro sense.

Learning Objectives:

• Develop a product mix.
• Define and describe a target market.
• Discuss overarching promotional topics.
• Set pricing for product mix.

About Your Presenter

Dr. Robert King

Dr. Robert King received his BBA in marketing, an MBA in marketing, and an MS in finance and economics from West Texas A&M University, before earning a Ph.D in marketing from the University of Mississippi. Dr. King teaches principles of marketing and advertising to undergraduates as well as marketing strategy and social networking to graduate students. He also serves on several boards of directors, as well as enjoying his own small business ventures, and uses this knowledge to aid in the teaching of his classes.

Dr. King’s research includes a wide variety of topics, but most fall under the scope of marketing strategy, electronic word-of-mouth, technology use in business, and business ethics. Dr. King enjoys spending time with his wife and dog. When not at work he enjoys reading, the outdoors, traveling, golf, and cooking.